BAGGU started in 2007 with a simple premise: to eliminate single-use plastic bags.

    Concerned with the harmful impact of plastic shopping bags, they set out to find an alternative that was not only functional but also stylish. When they couldn’t find one, they decided to make their own — with the idea that the best way to inspire positive change is through creative expression.

    The result was the Standard Baggu: a reusable bag made to eliminate waste by inspiring delight.